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Service

Marketing Strategy
& Roadmap

Clarity before campaigns. A structured, evidence-based marketing strategy built for your specific stage, market, and growth goals.

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What's Included

Strategy that gives your team direction — not more options to debate.

Most businesses don't have a marketing problem. They have a clarity problem. MIRIM's Marketing Strategy & Roadmap engagement answers the three questions that matter most: who you're talking to, what you're saying, and where you should spend.

Market analysis — competitive landscape, positioning gaps, opportunity mapping
Ideal Customer Profile (ICP) with buyer psychology and decision triggers
Brand positioning and core messaging framework
Channel strategy with budget allocation recommendations
90-day prioritised marketing roadmap
KPI framework and success metrics
Strategy presentation and walkthrough session
Business Outcomes
90-day

Clear, actionable plan — not a 200-slide deck

1 ICP

Defined, validated, with buyer psychology mapped

Zero

Wasted spend on channels that don't fit your stage

Full

Team alignment on priorities from day one

Best suited for:

Founders or CXOs who feel their marketing is scattered — spending across channels without a clear rationale. Businesses preparing for a growth push, new product launch, or market expansion.

Engagement Model

This is a Strategy Sprint.

Fixed scope. Fixed timeline. Delivered in 2–4 weeks. No ongoing commitment required unless you want to move to execution.

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