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Analytics &
Optimisation

Data without decisions is just noise. MIRIM builds the measurement infrastructure that tells you what to do next — not just what happened.

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What's Included

From data overload to decision clarity.

Most growth-stage businesses are drowning in dashboards and still can't answer the most basic question: what should we do more of? MIRIM builds analytics infrastructure that cuts through the noise and connects data to decisions.

GA4 setup, audit, and event tracking configuration
Multi-touch attribution model design and implementation
Executive marketing dashboard (Looker Studio / Tableau)
Conversion rate optimisation (CRO) — audit and A/B testing
Customer journey analytics and drop-off analysis
AI-powered weekly performance brief (automated)
Monthly analytics review and recommendations
Business Outcomes
One

Source of truth for all marketing performance data

Full

Attribution across every paid and organic channel

↑ CVR

Systematic conversion rate improvement through testing

Auto

Weekly AI-analysed brief — no more manual reporting

Best suited for:

Businesses spending on marketing but unsure what's driving results. Teams spending hours every week compiling reports instead of acting on them.

Stop reporting. Start deciding.

Book a 30-minute analytics audit. We'll review your current setup and show you exactly what's missing and what it's costing you.

Get an Analytics Audit →